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Many developers and users think that native applications provide a faster, smoother experience than can be found with Web apps.But Kik, which in April put the final pieces into place for its HTML5 platform, has created a super-charged mobile browser that uses cacheing and background downloading to provide a fluid user experience.
I introduced my girlfriend to the game, and now she gets furious when I don’t play my turn within 12 hours. Beyond games, though, Kik is also showing up with some serious numbers.
The former passed 300 million the other day; the latter has 110 million.
Seldom mentioned among this clutch of frontrunners, however, is the app that I think could be the dark horse of the Internet – a potential bolter that has built a deep and defensible moat around its product, and one that has zagged when all others have zigged. If you believe in the messaging revolution and that messaging is the killer app for mobile, then Kik has to be on your radar.
These apps are growing at a rate not seen since the early days of social networking in the mid-2000s, when Cyworld, Mixi, Friendster, Bebo, Orkut, My Space, and Facebook jostled to create the world’s biggest social graph, a web of connections that personalized the Internet.
We Chat, not yet three years old, has more than 270 million active users. Line and Kakao Talk count their users by registered accounts.
All of the top 10 games in South Korea’s App Store have come via Kakao Talk.
Messaging, it is clear now, is the killer app on mobile.If you agree, then, that a communications platform is more important that a pure-play mobile chat app, then Kik deserves the same attention you give to We Chat and Line, and more than you give to Whats App.And finally – crucially – if you believe in the mobile Web, then there is no other: Kik is the answer.For instance, in my version of Kik, I have access to cards that let me create and send memes, photos, You Tube videos, and drawings, to name a few.These are not, however, native apps living within a native app. In July, Zynga quietly launched its first game for a mobile chat app: “1 Word.” I’ve since heard that the game picked up 1 million users in one 24-hour span.On my i Phone’s homescreen, I have a folder that contains six messaging apps, and the messages come to me by push notification.