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It's been done like this for years, and is the way the business works."Truthfully, the only reason Ashley Madison is under fire (aside from their position on fidelity in marriage) is because people hacked into their customer database and are combing through their user profiles.
seemed to me like a more grown-up version of Facebook.Companies tend to base online dating profiles on questionnaires of varying lengths, but they all focus on looking to connect people based on likes, dislikes, behaviors, and personal interests.The technology and matching algorithm behind these online sites supposedly does the hard work of analyzing profiles and matching people with commonalities.Hell, I can sit down with two people and ask them According to my source, it costs the average dating site approximately 0 to generate a new customer.In the online subscription services market, they refer to this as "Cost of User Acquisition"; it includes the fees associated with advertising, promotion, sales bonuses, transaction fees, and more.The operators were accused of making misrepresentations to consumers and violating the Restore Online Shoppers' Confidence Act by not disclosing the terms of the subscriptions or allowing an easy way to stop the charges.
Under the settlement, in addition to the restitution, the site owners agreed to no longer use phony profiles without disclosing the practice and to be up-front regarding billing and cancellation policies."JDI Dating used fake profiles to make people think they were hearing from real love interests and to trick them into upgrading to paid memberships," Jessica Rich, director of the FTC's Bureau of Consumer Protection, said in a statement."Adding insult to injury, users were charged automatically to renew their subscriptions -- often without their consent."JDI Dating and William Mark Thomas, whom the action was taken against, run the 18 sites, which include cupidswand.com, and A group of 18 online dating sites reached a settlement with the Federal Trade Commission that prohibits the use of phony profiles or charging users a monthly fee they did not agree to, the FTC said on Wednesday.The company running the sites was also accused of sending messages from the phony profiles to make new users think someone was interested in them.It's the FTC first enforcement action against an online dating service and highlights the tricks employed to lure in customers.